![]() ![]() However, you do need to be able to come up with engaging, fun ideas, and your content needs to be original. One of the upsides of using TikTok is that you don’t need to create high-quality, professionally filmed and edited videos – you can just use your smartphone. Content needs to be original and engaging So it’s worth considering whether your business will be able to pay for advertisements on TikTok or if you’ll need to use it in other ways to promote your business. While these advertising options offer a lot of potential for connecting with TikTok’s vast audience, they can have a high minimum spend that might not be affordable for small to medium businesses. There are currently five different ad formats including in-feed ads, which are similar to Instagram adverts and appear as you scroll through: Branded Takeovers that appear when someone opens the app, and Branded Effects that use AR filters, stickers and lenses. It’s still not a fully-fledged advertising platform, but TikTok has recently introduced opportunities for advertisements. ![]() These influencers have millions of followers, and now could be a good time to start working with them.Ĭurrently, TikTok influencers are charging considerably less for access to larger followings than influencers on other platforms like Instagram. TikTok is still in its early stages as a marketing channel, but some major brands are starting to work with influencers on the platform to extend their reach. You can begin growing your audience before the platform is oversaturated with businesses and promoted content. Instagram for example, was initially used mainly by teenagers and young adults, but now its audience has diversified and there are millions of businesses also using it as a marketing channel.īy getting involved with a new platform early you’ll be able to get a head start on your competitors. That being said, if your target audience isn’t currently using TikTok you also need to consider whether they will be in the near future.Īlthough TikTok currently seems to be a Generation Z trend, most of the main social media platforms started off with a predominantly younger audience. While the audience on TikTok is huge, you need to consider whether the people that you are trying to target specifically are going to be using it. Is TikTok right for your business? Is your target audience on TikTok? It’s a good way to increase interactions with your brand and encourage engagement. You can choose an idea or theme and then encourage users to create or recreate videos using a branded hashtag that you’ve come up with. It’s fairly straightforward to promote your business and reach an audience by launching a hashtag challenge. If you’re not already using video then it provides a fairly accessible way to incorporate video into your existing marketing strategy. In fact, research has shown that 86% of people would like to see more video from brands.Īnd while 85% of businesses are already using video as a marketing tool, TikTok is a good way to expand the reach of your video content. The trend for video marketing isn’t going away anytime soon. If you’re looking at reaching international markets, then TikTok is an effective platform for connecting with new audiences in other countries. TikTok is used in over 150 different countries, and viral videos on the platform can reach all over the world. The platform’s main demographic of users are teenagers and young adults 32.5% of TikTok users in the US are aged between 10 and 19 years old, and 29.5% are between 20 to 29 years.īut the volume of users and the rate at which it’s growing means that it can provide access to a huge audience and it seems to be easier than on other channels to create video content that goes viral and reaches hundreds or thousands of people. ![]() There have been over 2 billion downloads of TikTok, and it has more than 800 million active users worldwide. I’m taking a look at the benefits of TikTok for businesses, so you can gauge whether it’s worth your business investing time and money in the platform. The benefits of TikTok for business are multiple – you just need to have a clear vision of what they are and how to make them work for your brand.Īs one of the newest social media platforms, TikTok’s user base is growing rapidly and it’s quickly becoming a great opportunity for businesses to reach new, larger audiences. ![]()
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